Global consumption of bottled tea is expected to surpass 41 Mn Liters, growing at a Y-o-Y of 3.4% in 2018 over 2017. Overall growth of the bottled tea market can be attributed to,

-        Increasing appetite for specialty teas and their easier availability

-        Health conscious consumers preference for healthful tea beverages

-        Millennials’ developing palate for different RTD bottled tea flavors

-        Accessibility of bottled tea across various sales channels

“The bottled tea marketplace is heavily impacted by evolving consumer sentiments wherein vendor revenues dwindled half a decade ago on the back of a contagious low- or no-sugar beverage trend. As manufacturers ramped up the production of no-sugar tea varieties, the bottled tea market has surpassed US$ 47 Bn in 2017 and the status quo is highly likely to continue in 2018,” says a senior analyst at Fact.MR.

In this bottled tea market study, the following years are considered to predict the market footprint:

• History Year: 2013 - 2017
• Base Year: 2013
• Estimated Year: 2027
• Forecast Year: 2018 – 2027

The business intelligence study of the bottled tea market covers the estimation size of the market both in terms of value (Mn/Bn USD) and volume (x units). In a bid to recognize the growth prospects in the bottled tea market, the market study has been geographically fragmented into important regions that are progressing faster than the overall market. Each segment of the bottled tea market has been individually analyzed on the basis of pricing, distribution, and demand prospect for the following regions:

• North America
• Latin America
• Europe
• Japan
• APEJ
• MEA

APEJ Helms Bottled Tea Consumption, Held 40% of volume Sales in 2017

Globally, the bottled tea consumption remains concentrated in the APEJ region. With the region’s populous nature and its significant millennial population, APEJ accounted for two-fifth of the global bottled tea consumption in 2017. Fact.MR estimates that Greater China consumed nearly 43% of the APEJ bottled tea consumption. According to Fact.MR, the popularity of black tea in the region has significantly contributed to the steady rising bottled tea consumption.

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The bottled tea market growth, according to Fact.MR will continue its upwards steady trend on the back of increasing preference for ready-to-eat beverages and consumer-driven product innovations. As manufacturers focus on expanding their global footprints, bottled tea popularity is here-to-stay in the future.

The Fact.MR report tracks the bottled tea market for the period 2018-2027. According to the report, the bottled tea market is projected to grow at nearly 4% CAGR through 2027.

The key players in the global bottled tea market report consist of

• Suntory Holdings Ltd
• Nestlé S.A
• The Coca-Cola Company
• Tsing Hsin International Group
• PepsiCo Inc
• Monster Beverage Company
• Uni-President Enterprises
• JDP Group
• Arizona Beverage Company
• OISHI GROUP

Each market player encompassed in the bottled tea market study is assessed according to its market share, production footprint, current launches, agreements, ongoing R&D projects, and business tactics. In addition, the bottled tea market study scrutinizes the strengths, weaknesses, opportunities and threats (SWOT) analysis.

On the basis of product type, the global bottled tea market report covers the footprint, and consumption of the segments including

• Still
• Sparkling

The study opines that the demand for still variety of bottled tea will witness over 35 Mn Liters consumption globally in 2018. However, sparkling tea revenues are set to grow at a 6% Y-o-Y in 2018 over 2017. This rapid expansion can be attributed to growing demand among millennials and generation Z for sparkling tea, in particular, sparkling ice tea. The bottled tea marketplace is witnessing manufacturer investments in introducing new varieties of sparkling ice tea.

Conventional bottled tea has remained the primary choice among tea lovers until the arrival of organic tea variant. Fact.MR finds that the consumption of conventional variants will hold over 80% of the total bottled tea consumption in 2018. However, demand for organic variants is growing rapidly wherein consumption will increase over 4 Mn Liters in 2018 over 2017.

Fact.MR study finds 30% of bottled tea consumed to be black tea in 2018. Black tea continues to remain the highly popular tea blends and is consumed for its potential health benefits.

Fact.MR estimated green tea occupied one-fourth of the global bottled tea consumption in 2017. Traditional recognition of green tea as a medicine and a higher concentration of antioxidants, particularly epigallocatechin gallate (EGCG) continue to encourage green tea consumption globally.

The global bottled tea market covers the demand trends of flavor type which includes

• Black Tea
• Green Tea
• Red Tea
• Oolong Tea
• Jasmine Tea
• Herbal Tea
• Fruit Tea

What insights readers can gather from the bottled tea market report?

• Learn the behavior pattern of every bottled tea market player – product launches, expansions, collaborations and acquisitions in the market currently.
• Examine and study the progress outlook of the global bottled tea market landscape, which includes, revenue, production & consumption and historical & forecast.
• Understand important drivers, restraints, opportunities, and trends (DROT Analysis).
• Important trends, such as carbon footprint, R&D developments, prototype technologies, and globalization.

The bottled tea market report answers the following queries:

1. Which players hold the significant bottled tea market share and why?
2. What strategies are the bottled tea market players forming to gain a competitive edge?
3. Why region is expected to lead the global bottled tea market?
4. What factors are negatively affecting the bottled tea market growth?
5. What will be the value of the global bottled tea market by the end of 2027?

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